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A Complete Guide to A/B Testing Using Bayesian Inference with Streamlit & PyMC

Date: 05-08-2025 A/B testing is one of the most commonly used methods for making product and marketing decisions. Traditionally, A/B testing relies on frequentist statistics, where we rely on p-values and predefined significance thresholds. However, the frequentist approach has limitations, especially when it comes to interpreting results in a real-world, data-driven context. This is where […]

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How Predictive Analytics Transforms Business Strategy

Jan 2025 – S.Oad, PhD In today’s fast-paced world, businesses face constant challenges—shifting customer behavior, economic fluctuations, and competitive pressure. How can companies make smarter decisions? The answer lies in predictive analytics, a powerful tool that leverages data, machine learning, and statistical models to forecast future trends. By anticipating risks and opportunities, businesses can make

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